Outsource2Us Shares Insights on How to Select the Perfect Social Media Channel
Not all social media is created equal. Different platforms attract different audiences. Are you using the right social media platform to maximise your online reach? Keep reading to find out.
1. Is my target audience active on this platform?
It’s important to understand who your ideal customer is and what platform they spend their time on the most. Look at existing data to learn where a specific demographic spends their time online.
2. Which social networks are my competitors using?
Identify the social channels where your competitors get the most likes and comments. Chances are if these channels match your demographics and are working well for your competitors, they will work well for you too.
3. Will this platform match the content I create?
If you want your content to do well on social media, you need to be strategic about what you publish and where you publish it. You need to create content that aligns with your audience’s expectations on each social channel – i.e. reels and real-life photos on Instagram and business posts on LinkedIn.
4. Can I integrate this platform with another similar one?
It’s better to use fewer channels than to stretch yourself thin trying to maintain a presence on every social network. There is a degree of reciprocity between certain platforms such as Facebook and Instagram. The key is to choose channels that integrate well with each other to create maximum impact online.
5. Will this platform help me achieve my marketing goals?
Your goal may be to increase brand awareness or generate leads. If you can’t explain how a particular social channel will help you achieve your goals, then it may not be the right fit for you.