Citrus Consulting Group
Citrus Consulting is an IT company located in Auckland, New Zealand, providing solutions for their customers’ cloud data needs. They are owned and operated by a team with over 75 years of combined experience in the IT industry. Citrus Consulting supports clients by providing long-term and ongoing support, as well as a roadmap to the Cloud for organisations transitioning away from on-premise environments. Citrus makes complex application infrastructures simple.
Strategy
For the past 12 months, we have worked closely alongside the team at Citrus Consulting, creating and implementing various digital marketing strategies to drive new enquiry and increase share of purse from current client relationships. We operate as their fully outsourced marketing team. Monthly event management has been a key activity which has allowed Citrus Consulting to be seen as thought leaders in their industry across New Zealand.
Results
The results included:
- 5 successful events organised and completed to date
- 23 on average, attended each event
- 34 attended April Birthday event
- 10 regular attendees who have attended all 5 events
- 7 customers have bought various products due to events with significant income to Citrus Consulting
