Iridium Health is an allied health, rehabilitation and fitness provider located in Manning Street, South Brisbane, providing services to individuals, groups, corporations and care organisations.
Outsource to us provided a full outsourced marketing solution to increase awareness of the brand and meet the operational objective of the business.
Our work included:
- Analysing and profiling the target market and identifying areas of opportunity and untapped growth
- Developing an integrated marketing strategy development and a 12 months marketing plan for managed implementation.
- Training internal marketing personnel on the facets of the marketing strategy and assisting with implementation to achieve business objectives and awareness of the business’s relocation to South Bank
- Developing a public relations campaign and providing coaching on media liaison to maximize exposure for the brand
- Developing a website and social media strategy primarily using Facebook and Twitter
- Developing a full Adwords campaign to generate new business leads.
Author: Liam Toohey
Liam is one of our Marketing Managers and his role involves video production, photography, social media management and sports marketing.