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Iridium Health is an allied health, rehabilitation and fitness provider located in Manning Street, South Brisbane, providing services to individuals, groups, corporations and care organisations.

Outsource to us provided a full outsourced marketing solution to increase awareness of the brand and meet the operational objective of the business.

Our work included:

  • Analysing and profiling the target market and identifying areas of opportunity and untapped growth
  • Developing an integrated marketing strategy development and a 12 months marketing plan for managed implementation.
  • Training internal marketing personnel on the facets of the marketing strategy and assisting with implementation to achieve business objectives and awareness of the business’s relocation to South Bank
  • Developing a public relations campaign and providing coaching on media liaison to maximize exposure for the brand
  • Developing a website and social media strategy primarily using Facebook and Twitter
  • Developing a full Adwords campaign to generate new business leads.

Author: Liam Toohey