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Motorcycle Holdings are Australia’s largest, wholly owned motorcycle retail group, encompassing some of the world’s best known motorcycles and including the dealerships Morgan and Wacker and Team Moto.

The success of their business operations has seen the company grow to own almost 40% of the motorcycle market in Australia and become an integral part of the motorcycling community through their community engagement programmes.

Outsource to Us were pleased to come on board as a fully outsourced solution, providing the development and implementation of the marketing strategy for Team Moto initially, then rolling out a cohesive strategy across the entire group of brands.

The scope of works included developing the marketing strategy in close consultation with the client, then carefully integrated it into a diverse business structure achieving a 100% take up rate with staff, stakeholders and partners.

Activities included:

  • Production and project management of 3 new websites
  • Social media strategy and coaching
  • SEO and Adwords campaign management
  • Creative development and branding

Author: Liam Toohey