Public relations i social media strategy i content management
Property Pursuit is Brisbane’s only multi-award winning buyers agent for home buyers and property investors.
Property Pursuit wanted to raise the profile of business owners Meighan and Jason Hetherington as their top buyers agents; as well as build a strong brand presence for the company in the market.
Outsource to Us were engaged at the outset to design and launch an extensive PR strategy advocating Property Pursuit as a market leading independent Property Advisory and Buyers Agency.
The strategy saw Meighan and Property Pursuit feature regularly on front covers and in editorial of targeted print and online publications, and guest speak at various public events.
In addition to this work, we also helped create and lift their brand and business profile, via a comprehensive social media strategy. We used LinkedIn, Facebook and Twitter and delivered content that consistently engaged an increasing audience membership, generating more visits to the Property Pursuit website.
Through effective tracking and reporting we revealed a large proportion of online audience members came from mobile devices. This prompted Property Pursuit to engage Outsource to Us to develop the strategy for converting their website to a SEO and mobile friendly website so as to capture this unique audience and increase conversion rates and ultimately new leads.
Outsource to Us also provided Property Pursuit with a complete content marketing solution, as well as assisted with the development of a blog, content for monthly newsletters and website updates. As an important part of the lead generation strategy we developed an ongoing Adwords and SEO campaign.