Search Engine Optimisation is the process of affecting the visibility of a website or web page in a search engine’s unpaid results or ‘natural’, ‘organic’ or earned results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. At Outsource2Us we have our own in-house specialists, in this area. We consider how search engines work, what people search for, and the actual search terms or keywords typed into search engines that are preferred by the target audience. We take these insights and turn them into a content plan tailored for your organisation. Then pitch that content to potential digital partners for back-linking.
What makes the difference is really well-written content, optimised for the search terms you want to be found for. Your content plan and SEO Plan should work cohesively together ensuring the best results. Of course, no strategy works in isolation so a well put together content and optimisation plan works well as part of an overall integrated marketing communication strategy.
According to HubSpot, “most searchers click on the organic results – in fact, over 70% of people click on the organic search results, while only 30% are likely to click on the paid links”. So at Outsource2Us we say that Search Engine Optimisation & Google Adwords go hand-in-hand.