Client: Dragonfly’s Early Learning CentreServices: PR, Graphic Design, Website Management, Social Media Management, Community Engagemeny, Content Marketing and SEO
Overview:
Located in the heart of Coolum, on the Sunshine Coast, Dragonfly’s Early Learning Centre is a childcare centre for children aged 6 weeks to 5 years. The purpose-built centre features large, bright indoor spaces, expansive gardens and outdoor play areas filled with beautiful trees.
Task:
In late 2017, the centre underwent a change of ownership and a rebrand. The new owners reached out to Outsource to Us to assist them in increasing their occupancy, which had suffered a natural drop in enrolments due to changeover of management.
Our Marketing Manager worked onsite with the Dragonfly’s Early Learning team once a week to implement the strategic marketing calendar. We understand that not everything can be planned for which is why working on site with Dragonfly’s Early Learning allowed us to ‘keep our finger on the pulse’, maintaining a fluid marketing strategy.
Results:
Dragonfly’s Early Learning improved their occupancy drastically over the 12 months that we worked with them, moving from 57% occupancy to 82%.
Some of our other results included:
- Two articles secured in the local paper, including front page coverage.
- Community/local marketing including a local market stall and flyer distribution to local businesses resulting in 6 enquiries. – Social media following increased by 20%.
- Establishing a number of strong local community business relationships, including with local family dentists, doctors and hairdressers who distribute Dragonfly’s collateral to their customers.
