For Oktoberfest Brisbane in 2013, we needed a overarching fully-integrated marketing/PR/media strategy – something where all the elements really pulled together. Being such a large festival – with a wide range of different aspects and elements – this was a monumental task! Jane coordinated and managed this extremely well, despite having had no previous exposure to our festival. She has an exceptional and very thorough knowledge and depth of understanding of all aspects of marketing and PR – from mass media above the line, achieving media coverage to maximise the desired message, and managing through the line and across all aspects of digital marketing and social media. Jane also understands how to manage agencies and suppliers to ensure they achieve set KPIs.
Jane worked well with both internal and external teams and festival partners under tight timeframes to achieve our goal of making Oktoberfest Brisbane 2013 the best attended festival yet.
I would recommend Jane for any high level strategic project aimed at growing a business or event.
Louise Moeller, Strategy | Communications | Marketing | Events