Elliotts - Quality Safety Gear
Elliotts is a second-generation family owned clothing manufacturing business based in Brisbane. Over the past 54 years they have built a reputation for innovation, quality and reliability with their industry peers. Elliotts Personal Protective Clothing (PPC) and Personal Protective Equipment (PPE) are created specifically for workers in the metal, petrochemical, mining, emergency services and construction industries where hazards exist. Bearing the tagline “Quality Safety Gear,” it is Elliotts’ ongoing commitment to manufacturing products to meet the requirements of Australian or International Standards and to have these products certified by an independent third party that sets them apart from their competition.
Strategy
We conducted a research project across all target segments. Then developed an integrated marketing strategy including PR, digital and social media. Since 2015 we have been providing a fully outsourced marketing team reporting to the Managing Director, to implement and constantly refine that strategy.
Results
The results included (since July 2015):
- 655 new followers on Facebook
- 730 New Followers on LinkedIn
- 3401 Average websites sessions/month
- 15,994 Average pages viewed a session per month
