eNurse:
Consistent eCommerce Marketing Strategy
eNurse is one of Australia’s largest online nursing and midwife retailers. Based in Tingalpa, eNurse provides medical equipment and apparel to customers across Australia and New Zealand. As well as being a retailer, eNurse has a range of its own products that are manufactured offshore and imported into Australia.
With over 75,000 members, eNurse is dedicated to supporting the personal and professional needs of nurses, midwives and other healthcare providers. They also provide education and online learning resources, as well as and events for their members.
Strategy
eNurse approached Outsource2Us to improve and provide consistency to their current marketing strategy. Most of their traditional marketing was done in-house, with a third party company managing their paid digital advertising. We streamlined eNurse’s marketing approach into one cohesive strategy and plan and were able to bring all their marketing effort back inhouse.
Results
Over the 12months that we worked with eNurse, we achieved significant results. eNurse’s social media engagement was at an all-time high, and our email marketing campaign resulted in a considerable upturn in sales. Whilst Outsource2Us was working with eNurse, they grew considerably as a business and now provides more products and services to nurses and health care providers across Australia.
The results included:
- 220% increase in average monthly revenue from eDMs
- 464% increase in sales from Facebook Advertising
- $30k/month increase in revenue from Google Ads
- 102% increase in sales from the website
