Outsource2Us explains 5 cool tips to optimise your Facebook ad campaigns
Facebook advertising is a very effective tool for getting your business out there and not only noticed but interacted with from the greater public. By following these 5 tips on Facebook Ad Optimisation you can increase your ROIs and achieve your company’s marketing goals.
#1 – Creative Hub
Facebook has an incredibly useful creative hub which has a range of features to help you create and manage how your advertisements look. This hub is designed to help improve your ad creativity and build towards winning ads by testing video performance, creating mock-ups of your ads, and viewing other high-performing ads for mobile. Utilising these features will enable you to create an ad that can grab your target audience’s attention.
#2 – Insight Tools
Despite developing a gorgeous ad campaign, it could all be for nothing if you aren’t aware of how your customers and viewers are responding to it. Facebook’s Insight Tools provide an important viewpoint into your target audience’s reactions, knowing what your audience responds to on Facebook will allow you to research other pages they are interacting with, to help you formulate ideas for new content.
#3 – Test and Learn Tools
Another helpful tool is within the “Measure and Report” section of your Facebook Ad sector is the ‘Test and Learn’ function. This program allows you to run several tests to gain an insight into several statistics surrounding how your advertisements are performing:
- Firstly, Conversation Lift. This test assesses all your live Facebook ad campaigns and identifies which campaigns are producing the largest uplift – like purchases or app installs.
- Secondly, Brand Lift. Facebook will survey the users who have been exposed to your brand awareness campaign and aim to evaluate whether or not they have liked it, if they are aware of your brand if your brand is top searched or how many times they have visited.
- Lastly, Campaign Optimisation. This test simply compares your current ad campaign against another and determines which is delivering better results and why. This can bring an insight to your brand by understanding where one ad might be failing, or how another is succeeding.
#4 – Split Test Tools
One impressive aspect of the Facebook Ad Manager is that it allows for Split Testing. When enabled, split testing will allow Facebook to randomly split your audience to test which variable works better when you set up an ad campaign. This includes the Traffic, App Installs, Lead Generation, Conversations, Video Views, Sales, Reach, Engagement, Messages, and Brand Awareness features. These specific tests will enable you to test for delivery optimisation, placements, and creative and product sets as variables, therefore helping to reduce wasted ad money and better streamline your content for your target audience.
#5 – Budget Optimization
By working in real-time across your ad set, Facebook can determine where the best opportunities are to promote your content. This can then allow Facebook to assist in optimising your budget and what you can achieve with it. Working differently to the split test we mentioned earlier, the Campaign Budget Optimization will not give you a definitive winner but will instead continually update its feedback depending on campaigns lifespan, a response from the audience and other factors that could appear.