As industry and competitors continue to migrate towards customer-centric practices and globalisation tactics – in one of the most franchised countries in the world -franchise marketing specialists are essentials. The practice of Franchise Marketing is a highly niche facet of marketing which requires sound specialised strategy – formulated and executed by true communication specialists. So, whether you’re a franchisee or franchisor the requirement for you to build brand awareness, equity and create powerful touch points which call your customers to “action” is paramount to your franchises long-term success.
However, as franchise marketing consultants, the primary hurdle that we find Franchisors battling with is how to create synergy across all franchisee’s marketing approaches and to fulfil the objectives of both these parties for the brand and business development. Sound familiar?
Not to worry – this is where Outsource to Us come in, as we have seen, and helped many franchisors overcome this particular challenge time and time again. Our integrated communication strategies work for both franchisor and franchisee.
Working at both national and local levels, we can formulate innovative, customisable and relevant marketing communication strategies and materials, which have been proven to both protect and elevate franchise brands to success.
Our franchise focused marketing services include:
- Franchise marketing strategy working with the franchisor
- Marketing plans for each franchisee with the main strategy for the brand in mind
- Social media planning and management
- LinkedIn workshops and planning for key business development professionals within the group to generate local and national leads
- Website strategy and project management
- Digital marketing such as Adwords and remarketing for the entire group.
Contact us to see how we can help you take your brand to the next level…