When we look back on what marketing was 10 years ago and what it is today, the changing landscape and introduction of new technologies have made it unrecognisable. To put things into perspective, Facebook was created back in 2004 and has just recorded a $26.17 billion revenue in the first quarter of 2021.
Marketing Mag assessed current and developing technologies and industry trends to make a few key assumptions of what marketing will look like in 2030. The team at Outsource2Us have unpacked these and pulled the key insights you need to know!
1. Location-based and AR-based advertising
The use of someone’s physical location and the ability to direct GEO targeted advertising to local people will become more effective and feasible by 2030. As part of this, experts predict by 2027 the world will have 41 billion Internet of Things (IoT) devices.
But what does this look like? Imagine you are researching solar system providers one night; you go to their website and consider enquiring. The next day you go to a shopping centre and there is an augmented reality (AR) screen. You walk past the screen and see an ad for the solar provider you were looking at the night before. This is what location-based and AR- advertisements are expected to look like in the year 2030.
Essentially, allowing businesses to use AI to personalise advertising based on a user’s behaviour, time and location. These advertisements will be able to be seen in office spaces, hospitality venues, public transport, and all other facilities that have AI technology installed.
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2. Marketing channel diversification
Multichannel diversification is the future for all businesses, from start-ups to large well-known brands. Meaning that businesses will need to look at investing time in more than the two or three main channels that businesses currently focus on for their marketing efforts.
By 2030, investing in up-to 10 marketing initiatives and channels will become the new norm and even a requirement for businesses to cut through the cluttered market. These may include:
- YouTube and video;
- Geo targeted Google ads;
- Personalised and tailored email blasts;
- Machine learning – this is where systems learn from data and use it to create personalised user experiences, for example, Netflix uses this to show users movies they are more likely to watch.
- Highly Personalised Social Media Advertising;
- AI Based Communications;
- QR codes and embedded profiles;
- Voice Search Optimisation;
- AR driven outdoor advertising;
- And more.
3. Content quality and originality
In 2030, AI will enable the capability to write content for many purposes, services, and businesses. Intelligent software will be able to write content for SEO and social media posts in a blink of an eye. Some of this content will be good but will it be good enough? If every business starts using AI-written content, will it become identifiable and will users become wary of businesses that use technology to generate content for communication?
Marketing Mag predicts that people will want to see more originality, creativity, and authenticity in the content they consume than ever before. Some examples of content that would engage potential customers are content that showcases the people behind the business. Some other examples of engaging content include:
- Visual content (videos, images, and infographics)
- Case studies
Value-adding content will always be highly engaging. Consumers, more than ever, want to be given things without having to give something in return. Social media has allowed businesses to do this with minimal cost. For example, sharing a tip or how to social media post is a great way to add value and nurture relationships.
4. Car and vehicle-based advertising
Lastly, and perhaps the most futuristic development that was discussed is the idea of vehicle-based advertising. If cars become self-driving, it raises the question of what people are going to do during transit? It’s predicted that cars will have embedded screens and devices that advertisers can tap into, forming a new mode of advertising. This new way of advertising will allow for both audio and visual ads, creating a new and effective way for advertisers to engage and reach consumers.
You might be asking yourself how this is relevant to you now? Especially considering that these changes may be years away. But preparation is key, the steps you take now ultimately impact your businesses success in the future!