Holland Park State High School Case Study

Overview:

Holland Park State High School is a boutique high school located in the inner city of Brisbane preparing students for an active and productive life beyond school. Holland Park reached out to Outsource to Us in 2016 for marketing support after being referred to us by a school we had worked with previously.

With so many schools offering quality education, there is now a need for strategic marketing campaigns to, not only connect schools with potential families, but also build strong brand equity within the community, leading to a competitive edge.

Task:

The Outsource to Us team used a combination of graphic design to re-brand the school, website development for a refreshed website, community engagement, advertising and on-site support to build brand equity and to strategically reposition Holland Park State High School as an educational leader in the area. Outsource to Us continues to provide support to Holland Park for all their marketing and communication activities.

Results:

By working closely with the determined staff at Holland Park State High School, the Outsource to Us team has been able to achieve all of the outlined KPIs and continue to provide marketing support. Outsource to Us was able to successfully increase school enrolments by 9.8% from 2018 to 2019 (606 to 672 students). Outsource to Us continues to provide support to Holland Park for all their marketing and communication activities.