Benefits of Outsourcing Your Marketing
As we reach the end of the first financial quarter, it is a great time to think about alternative ways of structuring your business to maximise its productivity. While we can’t stress enough how important marketing is for any business, we understand that as an in-house department it can be expensive and difficult to justify – so why not try outsourcing?
If you think it’s time to consider outsourcing your marketing, we’ve put together a list of the key benefits and reasons why this is a great strategic move.
Outsourcing your marketing you can save your business up to half the cost of hiring a full-time marketer. As you specify your needs as a client, the marketing agency will put together a package that will meet your requirements and budget, and you won’t have to worry about staffing costs such as recruiting, training, and salaries.
While the “per hour” cost will probably be higher than an internal resource on paper, you’ll get more work done in the time and you don’t have the high hidden cost of a full-time employee.
Without the need to go through recruitment and training processes, you can focus on your core objectives.
Instead of spending time learning about SEO, writing white papers and keeping your business’s social media active, a marketing agency such as Outsource to Us can take care of all your marketing needs while your team focuses on what really matters: the growth of your client base and your business.
And since our team is focused on your strategy and execution alone, without external business needs or shifts in personnel to distract us, tasks typically get done much faster, and you can request rushes when needed.
Access a Wide Range of Skill Sets
Outsourcing your marketing means that you gain access to senior experts and specialists to develop, plan and implement your marketing strategy. Rather than hiring marketers who may not necessarily have the skills required in certain areas, outsourcing provides you access to a team of experts in their respective fields.
Utilise Tools and Trends
Marketing is constantly evolving; in an infographic by Marketing Land in 2014, 76% of marketers think marketing has changed more in the past 2 years than the past 50, which means marketers have to be constantly vigilant and up to date with the latest trends. With an in-house team, there is a higher chance of old ideas being recycled.
With an outsourced marketing team however, it is our job to be up to date with the latest marketing trends, techniques and technologies. Your business will also gain the benefits of marketing tools that can help improve the performance and measurability of your campaigns without the overhead cost of purchasing the tools yourself.
Measurable Return on Investment
Outsource to Us embrace KPIs, without a goal and a way to quantify the effectiveness of an approach, investments can be hard to justify. And we’ve done it before, which means we can get in and get the job done quickly and effectively. This solves an in-house marketer’s biggest challenge, proving ROI.
We know how to analyse the metrics of a digital strategy to monitor ROI, which is a valuable asset to any business, considering that proving ROI of marketing activities unlocks budgets too.
Scalability, Consistency, and Sustainability
As your business grows, so will your outbound and inbound marketing campaigns. This can be daunting for in-house marketers and your employees that require time better spent on your clients. However, by outsourcing your marketing, you can scale your needs easily and know that a dependable marketing team is only one phone call away.
In-house marketing efforts also are often limited in scope and frequency to build a long-term relationship between your business and your audience. By outsourcing, you can improve your long-term ROI with a consistent and effective message being delivered to a target audience.
Gain New Perspectives
When you’re handling both client needs and marketing within your business, it’s easy to get creative tunnel vision. Marketing may start to feel like a box to tick rather than an integrated component of your business. Outsource to Us gives you a team of creative minds who will bring new ideas and fresh perspectives to your marketing strategies.
By outsourcing your marketing, you gain access to a complete and competent marketing department at a fraction of the cost of implementing one in-house. When you outsource your marketing, you enable your business to focus on doing what it does best, so it can keep growing.
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Author: Lou Browne
Lou Browne has a long career history in multi-platform marketing B2C and B2B product and brand development having worked in industries as varied as wine and spirits, beauty and scuba diving. As well as a passion for social media, website design, events, marketing planning and strategy, she prides herself on her skills in relationship building.