Outsource2Us explores the new features of Mailchimp and how it can benefit your business.
Email marketing is not dead; it is still an effective way to build authentic connections with your customers. With 86% of consumers wanting to receive promotional emails from brands monthly, this is an excellent opportunity for businesses to build upon existing relationships as well as nurture new ones. With 3.8 billion email users worldwide, it’s time to apply this method, or revisit it as a marketing tool, to obtain increasing engagement with your customers.
Have you heard of Mailchimp?
Mailchimp is amongst the top-performing email marketing platforms is an all-in-one marketing platform that helps users manage and reach their customers. It offers various packages and plans to suit your business’ needs.
The Mailchimp platform enables businesses to:
Boost conversions with a pop-up: Add pop-up signup forms to your website to encourage viewers to subscribe to your email marketing. These can be tailored to fit your brand, and even include the option to add special offers or discounts to increase engagement and boost sales.
Stay on top of things with a marketing calendar: By creating a calendar, you can visualise your entire marketing plan, and view how your campaigns fit together as a whole. The new scheduling feature gives you peace of mind when it comes to scheduling your social media posts and ensuring your emails reach your target audience. Don’t worry, nothing is set in stone – you can make adjustments as you go.
Fuel your marketing with feedback: Feedback is essential for a business to grow, and the best people to ask are your customers. Customer surveys can help companies in identifying their strengths and weakness, and how to better understand and satisfy their customers’ needs.
Customise your automated emails: Mailchimp allows you to create a visual representation of all the possible paths a customer could potentially take. This may include an automated welcome email, sent to all new subscribers, or a purchase follow-up email asking for feedback.
At Outsource2Us, we help our clients to effectively utilise email marketing platforms to reach their stakeholders. We work closely with our clients, striving to promote their brands, engage with current and potential customers, as well as helping to increase their sales, through various digital marketing techniques. Our team specialises in digital marketing, predominantly through content marketing and copywriting, SEO, Ad words, social media management and digital advertising.
