Outsource2Us shares tips on how to support your clients during the COVID-19 crisis, so they will continue to support your business in the future.
By now, everyone has been negatively impacted by the global pandemic of COVID-19. Many have lost their jobs or have lost a substantial amount of income. Households are full to the brim with people, with everyone slowly growing restless and uneasy looking at the same four walls. Now, more than ever, people need to hear genuine connections through the businesses they trust.
Be Supportive
While everything is currently uncertain, your customers will be searching for positivity and a predictable way of communicating. Clients won’t be searching through their emails looking for your amazing deals, they’ll be saving and waiting. Pushing your business forward will only demonstrate to them you are incapable of caring for your clients, especially during a crisis. Communicate to your clients that you are making changes to the way you work and show that you will adhere to their needs. As a business, you need to be demonstrating safety, positivity, security, and kindness without appearing over the top to your clients.
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Show You Care
In times such as these, your clients won’t be following their daily schedule and will be considering different actions to take in order to keep themselves safe and secure. Demonstrate to your clientele that you are available to them, that you have made changes to maintain safety, and that you understand their expectations of how you work may have altered. Show them you are tirelessly working to make these changes, in order for them to feel safe and connected. You can do this through social media posts, emails, your website, and ensure that any questions are answered efficiently and thoroughly.
Moving Forward
If available, support businesses who may need your help. Give them free opportunities to try your service or create a partnership and work together in sharing both companies’ opportunities. Be kind and generous when working together, especially for those small, local businesses who may be struggling more than others. Don’t continuously show that you are supporting other businesses to your clients, it will appear ingenuine. Your clients will be able to recognise your support through a simple social media post or email, to demonstrate what may be available to you as a client.
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It’s important during this time to get the most out of your business’ social media and stay connected to your customers online. Outsource2us can help manage your social media remotely and keep your business visible during these times of social isolation!
Stay genuine, stay caring and your clients will do the same for you.
