Just as fast as new trends come in, they are gone again, and as a result keeping up with modern trends is near impossible; however, one trend that has come and cemented itself into society is the humble meme. On social media, a meme refers to an image, video or other like pieces of media, typically humorous in nature, that is created and rapidly spread across the internet with slight variations depending on the creator’s intended message or joke. Their humour and ability to connect people is staggering for the low effort it takes to create a single meme and how inexpensive they are.
Memes are Cheap
Memes and their appearance on social media are becoming a regular occurrence and tend to stick in people’s memory more than most posts. This is for one reason, Memes are cheap. Taking an image and then adding your own customisable text to it is a digital walk in the park and can take less than 2 minutes to do. This low-cost tactic enables a massive amount of content to be posted between article and blog posts. This can aid in filling gaps in social media schedules, boost follower engagement, and boost employee morale with a fun job that still feels necessary.
Sense of belonging
Despite the negative preconceptions about ‘meme culture’ most people have, memes still have the capacity to be very topical and are evolving every day, with some memes growing to be the flagship of several brands such as the chef “Salt Bae”. Memes are designed to be funny and this humour can create a sense of community as people can find common ground over a funny picture or GIF that you have posted, and then spread it to their friends, boosting your network and potential clients.
Made for Sharing
Modern social media has some fantastic technical affordances, one of which is the ability to seamlessly tag and share images between mutual friends. The surprising simplicity paired with the fantastic affordability of memes creates an excellent environment to easily share posts. For example, if you post a meme from your business that makes some followers laugh, they could, in turn, show their friends, creating many new potential clients all thanks to a low effort post.
Memes as a marketing strategy are one of those latest trends, and we should make the most of their ability to engage our customers. By following these few strategies you can start to add memes to your social media campaign and boost your engagement and interest in your social media.