When designing a company logo, what do you think is most important?
While colour choice or fonts may be the first thing on your mind, one of the most important choices in the design process is actually deciding how it will be made and its file type. This decision alone could be the difference between creating a highly professional logo or a pixelated disaster!
As web design and device sizes have continued to evolve, the need for a scalable design has never been more apparent. Creating a scalable logo for your business’ website could make all the difference and vector files can help you achieve this.
Vector files are used by designers worldwide to create logos, but what exactly are they and why are they so important? Outsource2Us breaks down vector files and how your business can best utilise them.
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Vector files are small, editable, and resizable images used by businesses worldwide to accommodate the ever-changing world of digital design and technology. Adobe is the world-leading program in vector creation that works on a grid-based system to accurately place shape and colour while allowing for resizing of the image. Vectors build the design on a mathematically scalable formula instead of pixels to provide scalability in the design process and allow it to always maintain a high resolution.
Vector files have many significant advantages for both businesses and designers. Vectors eliminate pixel-based designs that are not scalable and thereby reduce the workload on marketers and designers. They create a more user-friendly process by allowing designers to easily modify shapes and maintain image quality during editing.
Vectors also provide an easier format to add text and adjust the design for any branding requirements while using less disk space. The flexibility of vectors allows designs to be created for multiple platforms all at once and scale perfectly onto different devices. They promote efficiency within the design process and eliminate the need for constant redevelopment.
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Not all vector files are the same! As technology has evolved, vectors have been developed to match the needs and capabilities of designers. There has been significant development in this field and now vectors exist for the many stages and types of design. Adobe is the primary software used around the world to create vectors and it can produce multiple formats of vectors depending on the design requirements.
- Adobe Illustrator files (.ai) are primarily used during initial design and drafting.
- Encapsulated PostScript files (.eps) are a significantly older format of non-editable files that are used specifically to accommodate print-based design.
- Scalable Vector Graphics (.svg) are standard for web publishing and used to easily integrate designs into web-based design.