Outsource2Us explains the benefits of customer testimonials and shares manufacturing marketing strategies for businesses to leverage for growth.
In today’s highly competitive manufacturing market, businesses need to stand out. One powerful tool that can help achieve this is leveraging customer testimonials. This manufacturing marketing strategy can help to build a strong brand reputation and showcase the real value your product/service brings to customers.
In this blog, we discuss easy ways to collect authentic testimonials from customers and strategies to best use these testimonials in your marketing:
Why Do Customer Testimonials Matter And How Do They Influence Customer Behaviour?
Did you know there are over 100,000 manufacturing companies in Australia? Successfully marketing your manufacturing business means convincing a customer that your business is what they need over your competitors. Customer testimonials cater to a customer’s need for trust and human connection.
In addition to that, customer testimonials provide a sense of authenticity. 43% of consumers in 2022 reported reading online reviews when browsing for local businesses. Think about it—we’re far more likely to trust the words of another human being than a slogan, catchy as it may be.
How Can I Collect Authentic Customer Testimonials?
1. Implement a systematic approach.
Your manufacturing business should regularly conduct customer surveys and ask for customer feedback. One of the biggest places customer testimonials come from is Google Reviews. 6% of customers seek testimonials from Google Reviews.
2. Respond to customer feedback
53% of customers expect businesses to respond to reviews within a week, while 63% of customers have reported no response at all from a business after a review. Responding to reviews makes your business stand out. Customers feel their voice is heard and are more likely to recommend your business to others via reviews and word-of-mouth.
3. Connect with your customers on social media.
Social media is a fantastic way of marketing your manufacturing business in general. Creating a Facebook or Instagram page gives your customers a way of connecting with you instantly through direct messages. You can also connect with customers by replying to comments. This is an efficient way of collecting authentic customer testimonials while also building a loyal customer base.
How Can I Utilise These Customer Testimonials In My Marketing Strategy?
As we mentioned at the beginning of the blog, customer testimonials are a powerful tool you can leverage in your marketing strategy. Here are a few of our suggestions to generate more sales:
- Website Homepage: Showcase positive testimonials on your website’s homepage to build trust and credibility with potential customers right away.
- Product/Service Pages: Display relevant testimonials on specific product or service pages to highlight their benefits and encourage conversions.
- Landing Pages: Include testimonials on landing pages to increase conversion rates and reassure visitors about the value of your offer.
- Testimonial Page: Create a dedicated page for testimonials where customers can read real feedback and experiences from satisfied clients.
- Social Media Posts: Share customer testimonials as posts on social media platforms to increase engagement and reach a broader audience.
- Email Campaigns: Use testimonials in your email marketing campaigns to add social proof and encourage recipients to take action.
- Printed Marketing Materials: Include testimonials in brochures, flyers, and other printed materials to make a lasting impression on potential customers.