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Real-time delivery breaks through the limitations of traditional email marketing
LinkedIn has re-launched their sponsored InMail, and this is what they had to say about it!
With the re-launch of Sponsored InMail, Marketers are able to deliver targeted messages directly into a prospective buyer’s inbox, whether they are on a computer or a phone – with a LinkedIn profile attached. The big difference between InMail and Email is that messages are only sent when a member is active on LinkedIn, which means that a marketer can breakthrough the limits of traditional email marketing. By delivering?the right content and personalized messages, you can get the attention of the highest-value audiences and drive more conversions and leads.
What’s in it for Marketers
Sponsored InMail allows marketers to break through the limits of traditional email marketing and drive more leads by delivering highly personalized and relevant content to members when they’re already engaged on LinkedIn. Many of the (45+) pilot customers saw a 2-3X lift in performance, on average compared to the prior product.
How It Works
It took a lot of work for LinkedIn to find the winning experience for both members and customers. Some of the Key features include:
– Real-time dynamic delivery: A system that increases open rates and leads by reaching prospects only when they’re on LinkedIn
– Mobile-optimized templates: Persistent calls-to-action that drive more conversions by making it much easier for members to view and take action when viewing on a mobile device
– Rich targeting capabilities: Targeting parameters like company size, industry, job function, seniority and others enable marketers to reach the right prospects with precision
Read the full article here: https://business.linkedin.com/marketing-solutions/blog
Author: Lou Browne
Lou Browne has a long career history in multi-platform marketing B2C and B2B product and brand development having worked in industries as varied as wine and spirits, beauty and scuba diving. As well as a passion for social media, website design, events, marketing planning and strategy, she prides herself on her skills in relationship building.
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