Following on from Part Two of this Four Part series, Outsource2Us continues to deconstruct HubSpot’s highly insightful HubSpot 2022 Social media Trends report to create Part Three, where we discuss how post-pandemic content will shape up to consumer needs.
It is a no brainer that the COVID-19 pandemic has radically altered our everyday lives. With consumers stuck at home due to continual government lockdowns, they have developed a reliance on online services to access their information, entertainment and social connection. Consumer expectations were already on the rise before the pandemic, and with more content being made available, brands have never had to compete so much for their consumers’ shorter attention spans across various marketing channels.
More Demanding Consumers
Consumers now expect that their experiences will be relevant, frictionless and connected. To meet these growing demands, marketers must communicate in very local and precise terms and challenge the existing rules of consumer relationships and brand building. This relates to what we discussed in Part 2 of our series, where the more personalised your content/marketing message is, the more likely your consumers will want to engage with it. This means specifically understanding how they would want to consume it rather than placing information that they want to see. For example, Facebook accommodates audiences who prefer video content, whereas Instagram is most suitable for image-based content. Knowing and effectively delivering this information will not only reach more of a following but also reach a larger market, too.
Live Audio and Video Content Is Now Prime
Another trend that we saw emerge pre-COVID19 and has continued to grow in popularity is the increased attention towards live audio and video content. Having this extra second to grab the user’s attention is not only vital for marketing campaigns but also provides an educational, collaborative and entertaining experience for users.
So don’t fall behind, video has and will continue to take over the content creation realm. If the bar keeps rising, you must rise to the challenge of your consumers’ experiences to keep ahead. Outsource2Us strives to help you evolve with these changes, ensuring greater relevance and stronger relationships with your consumers.
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Stay tuned for our fourth and final part where we will be discussing the importance of brand inclusivity.
Didn’t get to read the first two parts? Find them here: