Are You Ready To Outsource Your Marketing Activities?
Following up on our recently published article Childcare marketing: are you ready to outsource?, we are now focusing on some of the signs your business is ready to hire an outsourced marketing agency. This week we talk about businesses that do have marketing initiatives in place, but no real plan.
Your Marketing Activities
You might have a social media page, some flyers, a Google business listing, and you might even be attending a few community events. While that’s all really great, it is important to have a clear strategy, message, and branding across all platforms.
With childcare centres and other small businesses like professional service providers, for example, what often happens is that you have one person or a couple of people who take on marketing responsibilities on top of their usual duties. Usually, these staff members are proactive, creative, and full of great ideas, however, they are usually so busy that marketing ends up being an afterthought, and your activities and materials are rushed, unorganised, and poorly designed.
So, at the end of the day, marketing is left to the last minute, becomes more expensive and less effective. Your team will then believe it’s just not worth the effort, and won’t spend any time trying to improve it, which leads your business to repeat this unfortunate cycle of ineffective marketing.
Why Outsourcing Is The Way To Go
A marketing agency can help you with all sorts of campaigns – from a website rebuild and digital marketing campaign to social media strategies and even a reciprocal marketing campaign with local businesses in your area, if you can imagine it, they can do it.
The way we do things at Outsource to Us – and how we believe marketing should be conducted – is by, firstly, understanding the client, their business, their challenges and goals, then by putting a strategic plan together.
So whether we are designing print and digital ads, drafting media releases, coordinating events, or ghost-writing blogs and other website content, we make sure we follow the overall strategy and plan. Also, having a plan allows us to effectively analyse results, and refine campaigns and change activities accordingly.