Outsource2us can help manage your social media remotely and keep your business visible during these times of social isolation.
Given the current climate, Outsource2Us has some efficient and effective ways to get the most out of your business’ social media, keep your business visible and stay connected to your customers online. Here are our three key recommendations:
1. Change Your Call to Actions
As the current business environment changes, your social media call to actions need to as well. Instead of prompting customers to visit the store for a face-to-face approach, direct customers to a phone number to call or email address they can send all queries to. It is also recommended that phone inquiry hours are changed, response times for emails are improved and better managed, non-contact deliveries are implemented and, finally, be more active and supportive on social media.
2. Collect Content
In circumstances such as these, it can be extremely difficult to constantly create unique content for social media posts. If you are considering temporarily closing your business or had no other choice to, it is strongly encouraged to take as many photos or videos within your business, to ensure there is plenty of future content available. These visuals can be as simple as products that are currently on sale, products that can be easily delivered, or other general images of the business which can be used for other content; such as updated news on the business, or how the business is making changes. Planning ahead for an active role in social media is absolutely vital at this time.
3. Scheduling Future Posts
To maintain regularly posting on your social media platforms, applications such as Hootsuite are strongly recommended. Hootsuite, and others alike, are management platforms for all social media. This enables users to create content, select a date and time for it to be posted, and then leave it scheduled. This enables you to focus on other aspects of your business, while also achieving a feeling of relief that your social media is active and updated. It also allows customers who are self-isolating to be continuously updated on new sales, management strategies as well as delivery of available products and general accessibility.
Now is the time to ensure all your social media platforms are generating the best traction and conversations. Outsource2Us takes the guesswork and the hassle out of using social media to build and engage a community around your business. At Outsource2Us, we can take the reins with all elements of your social media strategy and manage your posts’ copy, imagery and video content.