Everything you need to know about mobile apps and why for some, they are becoming the marketing tool of choice.
With smart phones being the phone of choice around the world, businesses have realized that they need to use them as a way to reach their customers. The use of mobile apps allows businesses to connect at any time with customers everywhere. The accessibility has made connecting with customers much easier, whilst creating a new space for business-client relationships to form.
The Significance of Apps
Apps are a popular way for businesses to improve consumer engagement. They offer your customers a more convenient way to browse and interact with your brand and also to deliver to them a core piece of functionality in a more convenient and accessible way. This increases their support and loyalty to your business while giving customers all the information they need at their fingertips. Apps also allow businesses to personalise the content and notifications seen by customers. Personalisation such as geo-targeted push notifications create pertinent create pertinent mobile-moments at exactly the right time and place. Interacting in this way with your target audience creates a better experience and more immediate connection to your brand. Most importantly, they can give your business the opportunity to earn additional revenue, through the use of in-app promotions and notifications, encouraging it is easy for users to purchase items during their browsing experience.
The Competitive Advantage
The growth of mobile behaviour among consumers increases the desire for a business to have an app as part of their marketing toolbox. Creating an app can have your business to stay competitive and current in your industry. Apps provide you with an opportunity to stand out from competitors while giving your customers a unique and interactive way to connect with you.
Find Your Target Audience
One of the most appealing aspects of an app is its ability to give you analytics. Your app will be able to provide your business with information regarding its users. It can track customers’ behaviour and preferences while using the app and report it back to you. This information can be used to define your target audience and then to tweak the app, so it is most appealing and useful to its users. Understanding your target audience is one of the most important aspects of developing your marketing strategy and an App may well help you do this.
It is extremely important that businesses are able to adapt to the changing times of digital marketing and stay ahead of the curve. With the popularity of smart phones and tablets, apps have become a normal aspect of everyday life in many markets. The use of apps allows businesses to remain current and have an advantage over competitors. For more information on apps and other innovative marketing tools, contact us today.
Author: Tuesday Hart
Tuesday is our PR and Marketing Manager and specialises in media and communications, content writing, implementing integrated marketing strategies and social media planning.