Amanda Clark Dietitian – Portion Perfection Book/Program (plate & bowl)
Portion Perfection for Bands & Sleeves Book
Portion Perfection Snack Diary
The initial PR campaign undertaken by a PR agency was to launch the Portion Perfection Book & Weight Loss Program. Amanda Clark was promoted in the first instance to cement her credibility within the industry followed by the book & program. Through traditional PR, the media release on the book was sent to all relevant health media, book reviewers and lifestyle journalists and Amanda Clark was positioned as an expert and called upon for professional comment for many media outlets. Sales of the Portion Perfection book ad program increased especially after television coverage was achieved.
Following the success of the Portion Perfection book launch, the weight loss program was also promoted separately and in conjunction with the book. Outsource 2 Us continued to position author, dietitian Amanda Clark, as an expert for professional comments in various media outlets. The follow-up book, Portion Perfection for Bands & Sleeves was launched to a limited media base as it has a very specific target audience. The Portion Perfection Snack Diary was launched 12 months later to the same media as the Portion Perfection Book. The primary goal was to gain coverage through book or product placement, excerpts, success stories and to comment on topical weight loss articles.
The Snack Diary was also very well received and the Portion Perfection for Bands & Sleeves did quite well in the selected area. Widespread media coverage included television, magazines, newspapers, online and radio. Continuous media coverage was gained throughout the campaign.
Please see http://www.portionperfection.com.au/media/ for media coverage.