Digital Sense

Integrated Marketing Campaign: Creating brand consistencyAbout Project Period: May – October 2017 Client: Digital Sense Subject: Integrated Marketing Campaign Digital Sense is an enterprise technology partner to medium to large size businesses and government organisations in Brisbane and across Australia. Our Task Was Our team structured our marketing strategy as a two-stage process, of three months each – agreeing…

THE TAP DOCTOR CASE STUDY

How Cause Related Marketing Helped Build The Tap Doctor Brand THE CLIENT: The Tap Doctor The Tap Doctor was established in 1994 in Western Australia and now has over 45 franchisees throughout Australia. The Tap Doctor franchisees are all licensed plumbers and offer fast and efficient mobile plumbing services to residential and commercial customers throughout…

TOUCH UP GUYS CASE STUDY

THE CLIENT: The Touch Up Guys brand offers a number of other services, which sets it apart from the rest; the capacity to provide bumper repair, alloy wheel repair and safety reversing sensor installation in addition to painting and buffing and polishing. This created a unique position for the franchise group in the market. Customers no…

PURE HEAVEN CASE STUDY

Pure Heaven: Brand Building and Marketing   The Challenge The Pure Heaven body range of products was successfully launched 6 years ago as an alternative to harsh personal care products laden with chemicals and preservatives. Set against a picturesque lavender farm just two and a half hours from Brisbane, Stanthorpe couple Justin and Maria Heaven…

SPOONS FOR THOUGHT CASE STUDY

Client: Spoons for Thought – Making sense of the food you eat Written by dietitians Sally Johnston & Justine Hawke The Strategy Gain national media coverage through feature articles, book reviews and interviews to create awareness of the authors and the book. Incorporate success stories and latest research. Initial media release and author bio’s were…

PORTION PERFECTION CASE STUDY

Client: Amanda Clark Dietitian – Portion Perfection Book/Program (plate & bowl) Portion Perfection for Bands & Sleeves Book Portion Perfection Snack Diary   Strategy The initial PR campaign was to launch the Portion Perfection Book & Weight Loss Program. Amanda Clark was promoted in the first instance to cement her credibility within the industry followed…