The Outsource To Us team hit the ground running in 2019 working on a full rebrand for our client Sensortronic Weighing and Inspection Australia (formerly Australasia Scales).

Client:

Sensortronic Weighing and Inspection Australasia (SWIA) specialise in the supply, installation, calibration and verification of all weighing and inspection equipment and software, as well as providing maintenance and repair services.

In 2019, SWIA underwent a a rebrand. They wanted their brand to reflect their international experience while remaining true to the homegrown values of Australasia Scales.

 

Overview:

Outsource to US was engaged to manage and roll out the new brand. As part of the rebranding, our graphic design team developedĀ a full suite of marketing materials, including:

  • Building signage and car decals
  • Website homepage and wireframe
  • Business cards, brochures and email signatures
  • Capability Statement

Our team worked with SWIA to help them bring their vision for their brand to life. Then, our Marketing Manager assisted SWIA as they rolled out the new brand with the support of a full suite of collateral.

 

Outcomes:

In January 2018, SWIA unveiled their new brand. Outsource to Us supported them by:

  • Social posts announcing the brand change
  • An EDM to all internal clients
  • Correcting business listings across online platforms to the new business name
  • Providing a full suite of marketing materials for the new brand

Author: Tuesday Hart

Tuesday is our PR and Marketing Manager and specialises in media and communications, content writing, implementing integrated marketing strategies and social media planning.