A picture speaks a thousand words and, if your brand has unprofessional images, you are telling people, in at least a thousand words, not to take you seriously. If terms like bracketing, exposure and lighting ratio fly over your head, you should consider putting down the camera and consulting Outsource2Us.
Here are five amateur photography mistakes you should avoid:
- Phone Photography – Just because they are called smartphones does not mean they can do everything. When it comes to professional photography that generates cut through, a camera is the best option.
- An Abundance of Artificial Lighting – Even using a simple flash can make the difference between an amateur and professional photography. Embrace natural light for better-looking photographs and enhance with the right lighting.
- Cropping, Not Zooming – If you think you can crop an image instead of zooming in, you will end up with pixelated and difficult to see images.
- Excessive Editing – This is the easiest trap to fall into. An image should look realistic, so if you play around too much with an image, it will annoy your audience.
- Multiple Angles – Chances are that everyone has already seen the angle you are using in 90 per cent of your shots. For a more professional looking photograph, try experimenting with different angles.
If you recognise some of these things in your images and videos, you may be portraying the wrong thing about your business. At Outsource2Us, we understand how important images are in communicating your brand and want our clients’ visual content to look professional.