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A. Just Opened a New Centre

Develop a local area market profile

Cost: $ 2000. Activities include:

  • Target suburbs and their socio-economic profile
  • Target families and their profiles
  • Special interest groups and key influencers (such as medical centers and schools)
  • Research any competitive centers and their USP
  • Opportunities for local strategic alliances (e.g. schools, community groups etc)
  • Opportunities for local community promotions (e.g. school open days, fetes, festivals etc.)

Brand Development

  • Brand workshop – $1500
  • Brainstorm centre name and research – $1000
  • New logo development (includes overall look and feel plus stationery concepts) – $3000

Centre Materials

  • Centre promotional brochure (4-page double sided A4) – $500
  • Parent Handbook 12 pages maximum (larger POA) – $1200
  • Prepare stationery for print (2 bus cards) – $250
  • Curriculum documentation
  • Centre Policies and Procedures

Print management (liaising with the printer) charged at $85/ hr

Tactical Assets

  • eNewsletter Template and email campaign setup – $500
  • Letterbox drop – $500
  • Flyer Print Ad concept – $250
  • Digital Ad concept – $500
  • Digital Ads to 9 sizes for Google AdWords – $500
  • Social media channel setup (per channel) – $750-$1500
  • Photoshoot to develop library of image for use across all marketing – $25/image
  • Selected and rendered iStock photos – POA
  • Centre videos – POA

Adwords Marketing Campaigns

  • Setup initial month – $750
  • Monthly campaign management – $500
  • Google click budget – TBA

Website

  • Basic WordPress website development (max landing page and 4 pages) – $2200
  • Content development (hourly rate) – $75
  • Domain name registration per domain – $100
  • Hosting and support per annum – $495

Content Writing

  • Copy writing hourly rate – $75
  • Monthly article writing (1 article/blog per week) – $1000
  • SEO (search engine optimization) / month – $750

Social Media Management (minimum 3 month contracts then review for ROI)

Facebook & Instagram

  • Strategy & monthly social media calendar – $1750/mth
  • Monthly content development (writing posts and uploading), branding imagery, memes and infographics)
  • Facebook advertising, promotion through local Facebook groups etc.

LinkedIn (for centres providing corporate childcare or targeting professional families)

  • Strategy & monthly social media calendar
  • Monthly content development (writing posts and uploading), branding imagery, memes and infographics)
  • Monthly communications to specific targeted connections

Public Relations (minimum 3-month contracts then review for ROI)

  • Local media relations, monthly brand exposure & profile building -$2500/mth
  • Ad hoc media releases per hour – $110

Parent Referral Program

  • Develop a parent referral program & promotions strategy – $500
  • Develop online parent referral program – $1200

Onsite Marketing Manager monthly retainer

Develop and manage the Centre’s tactical marketing campaign including:

  • Networking in the local area
  • Building local business alliances with local schools, medical centres, shopping centres etc.
  • Develop local media relations
  • Measure and track monthly and report to relevant stakeholders.

Cost: $5000

B. ESTABLISHED CENTRE
NEEDING TO INCREASE
OCCUPANCY

Develop a local area market profile

Cost: $ 2000. Activities include:

  • Target suburbs and their socio-economic profile
  • Target families and their profiles
  • Special interest groups and key influencers (such as medical centres and schools)
  • Research any competitive centres and their USP
  • Opportunities for local strategic alliances (e.g. schools, community groups etc)
  • Opportunities for local community promotions (e.g. school open days, fetes, festivals etc.)

Brand Development

  • Brand workshop – $1500
  • Brainstorm centre name and research – $1000
  • New logo development (includes overall look and feel plus stationery concepts) – $3000

Centre Materials

  • Centre promotional brochure (4 page double sided A4) – $500
  • Parent Handbook 12 pages maximum (larger POA) – $1200
  • Prepare stationery for print (2 bus cards) – $250
  • Curriculum documentation
  • Centre Policies and Procedures

Print management (liaising with the printer) charged at $85/ hr

Tactical Assets

  • eNewsletter Template and email campaign setup – $500
  • Letterbox drop – $500
  • Flyer Print Ad concept – $250
  • Digital Ad concept – $500
  • Digital Ads to 9 sizes for Google AdWords – $500
  • Social media channel setup (per channel) – $750-$1500
  • Photoshoot to develop library of image for use across all marketing – $25/image
  • Selected and rendered iStock photos – POA
  • Centre videos – POA

Adwords Marketing Campaigns

  • Setup initial month – $750
  • Monthly campaign management – $500
  • Google click budget – TBA

Website

  • Basic WordPress website development (max landing page and 4 pages) – $2200
  • Content development (hourly rate) – $75
  • Domain name registration per domain – $100
  • Hosting and support per annum – $495

Content Writing

  • Copy writing hourly rate – $75
  • Monthly article writing (1 article/blog per week) – $1000
  • SEO (search engine optimization) / month – $750

Social Media Management (minimum 3 month contracts then review for ROI)

Facebook & Instagram

  • Strategy & monthly social media calendar – $1750/mth
  • Monthly content development (writing posts and uploading), branding imagery, memes and infographics)
  • Facebook advertising, promotion through local Facebook groups etc.

LinkedIn (for centres providing corporate childcare or targeting professional families)

  • Strategy & monthly social media calendar
  • Monthly content development (writing posts and uploading), branding imagery, memes and infographics
  • Monthly communications to specific targeted connections

Public Relations (minimum 3 month contracts then review for ROI)

  • Local media relations, monthly brand exposure & profile building -$2500/mth
  • Ad hoc media releases per hour – $110

Parent Referral Program

  • Develop a parent referral program & promotions strategy – $500
  • Develop online parent referral program – $1200

Onsite Marketing Manager monthly retainer

Develop and manage the Centre’s tactical marketing campaign including:

  • Networking in the local area
  • Building local business alliances with local schools, medical centres, shopping centres etc.
  • Develop local media relations
  • Measure, track monthly and report to relevant stakeholders.

Cost: $5000

C. ESTABLISHED CENTRE
WANTING TO MAINTAIN
OCCUPANCY RATES

Develop a local area market profile

Cost: $ 2000. Activities include:

  • Target suburbs and their socio-economic profile
  • Target families and their profiles
  • Special interest groups and key influencers (such as medical centres and schools)
  • Research any competitive centres and their USP
  • Opportunities for local strategic alliances (e.g. schools, community groups etc)
  • Opportunities for local community promotions (e.g. school open days, fetes, festivals etc.)

Brand Development

  • Brand workshop – $1500
  • Brainstorm centre name and research – $1000
  • New logo development (includes overall look and feel plus stationery concepts) – $3000

Centre Materials

  • Centre promotional brochure (4 page double sided A4) – $500
  • Parent Handbook 12 pages maximum (larger POA) – $1200
  • Prepare stationery for print (2 bus cards) – $250
  • Curriculum documentation
  • Centre Policies and Procedures

Print management (liaising with the printer) charged at $85/ hr

Tactical Assets

  • eNewsletter Template and email campaign setup – $500
  • Letterbox drop – $500
  • Flyer Print Ad concept – $250
  • Digital Ad concept – $500
  • Digital Ads to 9 sizes for Google AdWords – $500
  • Social media channel setup (per channel) – $750-$1500
  • Photoshoot to develop library of image for use across all marketing – $25/image
  • Selected and rendered iStock photos – POA
  • Centre videos – POA

Adwords Marketing Campaigns

  • Setup initial month – $750
  • Monthly campaign management – $500
  • Google click budget – TBA

Website

  • Basic WordPress website development (max landing page and 4 pages) – $2200
  • Content development (hourly rate) – $75
  • Domain name registration per domain – $100
  • Hosting and support per annum – $495

Content Writing

  • Copy writing hourly rate – $75
  • Monthly article writing (1 article/blog per week) – $1000
  • SEO (search engine optimization) / month – $750

Social Media Management (minimum 3 month contracts then review for ROI)

Facebook & Instagram

  • Strategy & monthly social media calendar – $1750/mth
  • Monthly content development (writing posts and uploading), branding imagery, memes and infographics)
  • Facebook advertising, promotion through local Facebook groups etc.

LinkedIn (for centres providing corporate childcare or targeting professional families)

  • Strategy & monthly social media calendar
  • Monthly content development (writing posts and uploading), branding imagery, memes and infographics)
  • Monthly communications to specific targeted connections

Public Relations (minimum 3 month contracts then review for ROI)

  • Local media relations, monthly brand exposure & profile building -$2500/mth
  • Ad hoc media releases per hour – $110

Parent Referral Program

  • Develop a parent referral program & promotions strategy – $500
  • Develop online parent referral program – $1200

Onsite Marketing Manager monthly retainer

Develop and manage the Centre’s tactical marketing campaign including:

  • Networking in the local area
  • Building local business alliances with local schools, medical centres, shopping centres etc.
  • Develop local media relations
  • Measure, track monthly and report to relevant stakeholders.

Cost: $5000

WHAT PEOPLE WHO HAVE WORKED WITH US, HAVE TO SAY..

Contact Us

If you want to learn more about our child care marketing services or need assistance in promoting your childcare centre, give us a call at Outsource2Us on 07 3257 2027 or send us a message today!