VIEW OUR MARKETING PACKAGES

A. Just Opened a New Centre

Develop a local area market profile

Cost: $ 2000. Activities include:

  • Target suburbs and their socio-economic profile
  • Target families and their profiles
  • Special interest groups and key influencers (such as medical centers and schools)
  • Research any competitive centers and their USP
  • Opportunities for local strategic alliances (e.g. schools, community groups etc)
  • Opportunities for local community promotions (e.g. school open days, fetes, festivals etc.)

Brand Development

  • Brand workshop – $1500
  • Brainstorm centre name and research – $1000
  • New logo development (includes overall look and feel plus stationery concepts) – $3000

Centre Materials

  • Centre promotional brochure (4-page double sided A4) – $500
  • Parent Handbook 12 pages maximum (larger POA) – $1200
  • Prepare stationery for print (2 bus cards) – $250
  • Curriculum documentation
  • Centre Policies and Procedures

Print management (liaising with the printer) charged at $85/ hr

Tactical Assets

  • eNewsletter Template and email campaign setup – $500
  • Letterbox drop – $500
  • Flyer Print Ad concept – $250
  • Digital Ad concept – $500
  • Digital Ads to 9 sizes for Google AdWords – $500
  • Social media channel setup (per channel) – $750-$1500
  • Photoshoot to develop library of image for use across all marketing – $25/image
  • Selected and rendered iStock photos – POA
  • Centre videos – POA

Adwords Marketing Campaigns

  • Setup initial month – $750
  • Monthly campaign management – $500
  • Google click budget – TBA

Website

  • Basic WordPress website development (max landing page and 4 pages) – $2200
  • Content development (hourly rate) – $75
  • Domain name registration per domain – $100
  • Hosting and support per annum – $495

Content Writing

  • Copy writing hourly rate – $75
  • Monthly article writing (1 article/blog per week) – $1000
  • SEO (search engine optimization) / month – $750

Social Media Management (minimum 3 month contracts then review for ROI)

Facebook & Instagram

  • Strategy & monthly social media calendar – $1750/mth
  • Monthly content development (writing posts and uploading), branding imagery, memes and infographics)
  • Facebook advertising, promotion through local Facebook groups etc.

LinkedIn (for centres providing corporate childcare or targeting professional families)

  • Strategy & monthly social media calendar
  • Monthly content development (writing posts and uploading), branding imagery, memes and infographics)
  • Monthly communications to specific targeted connections

Public Relations (minimum 3-month contracts then review for ROI)

  • Local media relations, monthly brand exposure & profile building -$2500/mth
  • Ad hoc media releases per hour – $110

Parent Referral Program

  • Develop a parent referral program & promotions strategy – $500
  • Develop online parent referral program – $1200

Onsite Marketing Manager monthly retainer

Develop and manage the Centre’s tactical marketing campaign including:

  • Networking in the local area
  • Building local business alliances with local schools, medical centres, shopping centres etc.
  • Develop local media relations
  • Measure and track monthly and report to relevant stakeholders.

Cost: $5000

B. ESTABLISHED CENTRE
NEEDING TO INCREASE
OCCUPANCY

Develop a local area market profile

Cost: $ 2000. Activities include:

  • Target suburbs and their socio-economic profile
  • Target families and their profiles
  • Special interest groups and key influencers (such as medical centres and schools)
  • Research any competitive centres and their USP
  • Opportunities for local strategic alliances (e.g. schools, community groups etc)
  • Opportunities for local community promotions (e.g. school open days, fetes, festivals etc.)

Brand Development

  • Brand workshop – $1500
  • Brainstorm centre name and research – $1000
  • New logo development (includes overall look and feel plus stationery concepts) – $3000

Centre Materials

  • Centre promotional brochure (4 page double sided A4) – $500
  • Parent Handbook 12 pages maximum (larger POA) – $1200
  • Prepare stationery for print (2 bus cards) – $250
  • Curriculum documentation
  • Centre Policies and Procedures

Print management (liaising with the printer) charged at $85/ hr

Tactical Assets

  • eNewsletter Template and email campaign setup – $500
  • Letterbox drop – $500
  • Flyer Print Ad concept – $250
  • Digital Ad concept – $500
  • Digital Ads to 9 sizes for Google AdWords – $500
  • Social media channel setup (per channel) – $750-$1500
  • Photoshoot to develop library of image for use across all marketing – $25/image
  • Selected and rendered iStock photos – POA
  • Centre videos – POA

Adwords Marketing Campaigns

  • Setup initial month – $750
  • Monthly campaign management – $500
  • Google click budget – TBA

Website

  • Basic WordPress website development (max landing page and 4 pages) – $2200
  • Content development (hourly rate) – $75
  • Domain name registration per domain – $100
  • Hosting and support per annum – $495

Content Writing

  • Copy writing hourly rate – $75
  • Monthly article writing (1 article/blog per week) – $1000
  • SEO (search engine optimization) / month – $750

Social Media Management (minimum 3 month contracts then review for ROI)

Facebook & Instagram

  • Strategy & monthly social media calendar – $1750/mth
  • Monthly content development (writing posts and uploading), branding imagery, memes and infographics)
  • Facebook advertising, promotion through local Facebook groups etc.

LinkedIn (for centres providing corporate childcare or targeting professional families)

  • Strategy & monthly social media calendar
  • Monthly content development (writing posts and uploading), branding imagery, memes and infographics
  • Monthly communications to specific targeted connections

Public Relations (minimum 3 month contracts then review for ROI)

  • Local media relations, monthly brand exposure & profile building -$2500/mth
  • Ad hoc media releases per hour – $110

Parent Referral Program

  • Develop a parent referral program & promotions strategy – $500
  • Develop online parent referral program – $1200

Onsite Marketing Manager monthly retainer

Develop and manage the Centre’s tactical marketing campaign including:

  • Networking in the local area
  • Building local business alliances with local schools, medical centres, shopping centres etc.
  • Develop local media relations
  • Measure, track monthly and report to relevant stakeholders.

Cost: $5000

C. ESTABLISHED CENTRE
WANTING TO MAINTAIN
OCCUPANCY RATES

Develop a local area market profile

Cost: $ 2000. Activities include:

  • Target suburbs and their socio-economic profile
  • Target families and their profiles
  • Special interest groups and key influencers (such as medical centres and schools)
  • Research any competitive centres and their USP
  • Opportunities for local strategic alliances (e.g. schools, community groups etc)
  • Opportunities for local community promotions (e.g. school open days, fetes, festivals etc.)

Brand Development

  • Brand workshop – $1500
  • Brainstorm centre name and research – $1000
  • New logo development (includes overall look and feel plus stationery concepts) – $3000

Centre Materials

  • Centre promotional brochure (4 page double sided A4) – $500
  • Parent Handbook 12 pages maximum (larger POA) – $1200
  • Prepare stationery for print (2 bus cards) – $250
  • Curriculum documentation
  • Centre Policies and Procedures

Print management (liaising with the printer) charged at $85/ hr

Tactical Assets

  • eNewsletter Template and email campaign setup – $500
  • Letterbox drop – $500
  • Flyer Print Ad concept – $250
  • Digital Ad concept – $500
  • Digital Ads to 9 sizes for Google AdWords – $500
  • Social media channel setup (per channel) – $750-$1500
  • Photoshoot to develop library of image for use across all marketing – $25/image
  • Selected and rendered iStock photos – POA
  • Centre videos – POA

Adwords Marketing Campaigns

  • Setup initial month – $750
  • Monthly campaign management – $500
  • Google click budget – TBA

Website

  • Basic WordPress website development (max landing page and 4 pages) – $2200
  • Content development (hourly rate) – $75
  • Domain name registration per domain – $100
  • Hosting and support per annum – $495

Content Writing

  • Copy writing hourly rate – $75
  • Monthly article writing (1 article/blog per week) – $1000
  • SEO (search engine optimization) / month – $750

Social Media Management (minimum 3 month contracts then review for ROI)

Facebook & Instagram

  • Strategy & monthly social media calendar – $1750/mth
  • Monthly content development (writing posts and uploading), branding imagery, memes and infographics)
  • Facebook advertising, promotion through local Facebook groups etc.

LinkedIn (for centres providing corporate childcare or targeting professional families)

  • Strategy & monthly social media calendar
  • Monthly content development (writing posts and uploading), branding imagery, memes and infographics)
  • Monthly communications to specific targeted connections

Public Relations (minimum 3 month contracts then review for ROI)

  • Local media relations, monthly brand exposure & profile building -$2500/mth
  • Ad hoc media releases per hour – $110

Parent Referral Program

  • Develop a parent referral program & promotions strategy – $500
  • Develop online parent referral program – $1200

Onsite Marketing Manager monthly retainer

Develop and manage the Centre’s tactical marketing campaign including:

  • Networking in the local area
  • Building local business alliances with local schools, medical centres, shopping centres etc.
  • Develop local media relations
  • Measure, track monthly and report to relevant stakeholders.

Cost: $5000

WHAT PEOPLE WHO HAVE WORKED WITH US, HAVE TO SAY..