Website Design

Our website design team helps shape the strategy for our clients around their digital marketing. Our team has extensive skills in:

  • Website development,
  • App development,
  • Event Management Software and Ticketing Systems, and
  • Optimizing companies’ use of digital platforms to drive new inquiry.

Whether it is simply getting your website to get the phone to ring, or customizing an entire marketing campaign down to a customized landing page for Adwords, we have the combined skills and experience to achieve amazing things in this digital space.

OKINJA EARLY LEARNING CENTRE

Client:

Okinja Early Learning is a childcare centre located in the stunning beach side suburb of Alexandra Headland, Sunshine Coast. The centre believes in providing a warm, loving environment where children grow into strong and successful young people. Okinja offers a variety of curricular activities including language, music lessons movement classes and sports programs as well as nutritious meals each day.

Overview:

The Okinja childcare had recently been taken over by new management when they approached Childcare Concepts Marketing, so it was vital to ensure that we created consistency with the new branding and reassure parents of the change in management.

Our Process:

  1. Our Marketing Managers met with Okinja to ascertain their needs.
    • Okinja required a website that would service as an information touch point for potential parents and facilitate enquires for the centre. Okinja also required us to ensure that the new brand was available and prominent on Google and information on search listings were updated.
  2. The Graphic Design team created an initial concept for the website and our Website Developer created an implementation plan.
    • This stage included making key designs, including such things as: which website platform is used, what imagery is required (such as ascertaining that professional photography was required), what content is required, and any core functionality that may be required.
  3. Our Marketing Managers then presented the concept to Okinja Early Learning.
  4. Once approved, our Content Writer wrote all of the website content and our Website Developer began the build of the website.
  5. As part of the build process, Initial Search Engine Optimisation (SEO) was completed on the website to ensure the website appears on Google prominently and could be found by potential families.
  6. The website was presented to Okinja.

BALANCE EARLY LEARNING

Client:

Balance Early Education is a childcare centre located in Bathurst, NSW. Balance Early Education positions itself as more than an education and childcare service, it is a place to BE, BELONG AND BECOME. The centre provides a wide variety of services including the Garden-to-Gourmet Program, Nutritious meals prepared on-site daily and sustainably sourced materials. The centre believes children should have a healthy respect for, and understanding of, the world around them.

Overview:

Childcare Concepts Marketing were first approached by Balance Early Learning when the centre was still under development. As a new childcare centre, it was essential to create a website the represented the brand and it’s key messaging, but that also stood out from its competition. The website also needed to provide prospective parents key information about the centre and its service.

Our Process:

  1. Our Marketing Managers met with Balance Early Learning to ascertain their needs.
    • Balance Early Learning required a website that could be easily maintained and had easy functionality which allowed centre staff to share updates themselves.
  2. The Graphic Design team created an initial concept for the website and our Website Developer created an implementation plan.
    • This stage included making key designs, including such things as: which website platform is used (WordPress for selected for usability), what imagery is required, what content is required, any core functionality that may be required (such as the animated bee that flies around on the homepage).
  3. Our Marketing Managers then presented the concept to Balance Early Learning
  4. Once approved, our Website Developer began the build of the website.
  5. As part of the build process, Initial Search Engine Optimisation (SEO) was completed on the website to ensure the website appears on Google and could be found by potential families.
  6. The website was presented to Balance Early Learning.

BOWEN HILLS EARLY LEARNING CENTRE

Client:

Bowen Hills Early Learning is a childcare centre located 3kms from Brisbane and provides children with an exciting and richly rewarding early learning journey. The centre prides itself on its mobile veggie patches, creek bed, sandpits, spacious fort, yoga deck and full-size boat, along with airy and spacious well-resourced classrooms to support children’s individual learning.

Overview:

As a new centre, it was important to create consistent branding to help the centre stand out from the competition. Bowen Hills wanted to impress families and the wider community as they would be more likely to refer new business through positive word of mouth, which continues to be one of the best forms of advertising in the childcare industry.

Our Process:

  1. Our Marketing Managers met with Bowen Hills to ascertain their needs.
    • Bowen Hills required a website that could act as a one-stop-shop. They wanted parents to be able to gain information about the centre, to book tours and even enrol their child.
  2. The Graphic Design team created an initial concept for the website and our Website Developer created an implementation plan.
    • This stage included making key designs, including such things as: which website platform is used, what imagery is required, what content is required, any core functionality that may be required (such as tailored enrolment forms).
  3. Our Marketing Managers then presented the concept to Bowen Hill Early Learning.
  4. Once approved, our Website Developer began the build of the website.
  5. As part of the build process, Initial Search Engine Optimisation (SEO) was completed on the website to ensure the website appears on Google and could be found by potential families.
  6. The website was presented to Bowen Hills.