Outsource2Us shares trends for social media marketing strategies in 2020
Social media has become an integral part of people’s lives and daily routines. Staying up-to-date on the latest trends can help fuel your strategy and connect with your audience. Outsource2Us shares 5 social media marketing trends you need to be aware of in 2020.
Despite many predictions of its demise over the years, Facebook is still here and bigger than ever. Quite simply, it’s the 800lb gorilla of social networks. Along with Google, Facebook is one of two digital properties that completely dominate the online advertising industry. Simply put, it’s inconceivable that any consumer-facing organisation would not include Facebook in its marketing communications strategy.
Outsource2Us suggests: Including more video content in your Facebook advertising strategies. Video content is one of the most engaging forms of content and will soon dominate the social media a clear winner over all other types of content.
Instagram still operates as a separate (and highly successful) social network rather than absorbing it into the main Facebook product. Consumer’s attention spans are short and how they like to consume content has changed. In particular, ephemeral content, a term describing something that is available only for a short duration and disappears afterwards, continues to increase in popularity. Instagram Stories is a perfect example of this.
Outsource2Us suggests: Incorporating Instagram Stories into your marketing strategies. They are short, engaging and addictive in a way that consumers can spend hours scrolling through one Story after another.
While it’s still a hugely important destination for video content YouTube faces growing competition as all of the other majored social media channels add increasingly sophisticated video capability to their own platforms.
Nevertheless, YouTube remains the platform of choice of a new generation of video-focused online influencers (colloquially, YouTubers), and is also used by broadcast media brands to distribute their own content. Ratings company, Nielsen, will even include YouTube views in its viewing figures.
Outsource2Us suggests: Investing in niche influencers to promote your product online. This kind of marketing can get much higher engagement and cost much less than paid ad campaigns.
On the surface, Reddit might look like nothing more than an old-school discussion forum, but this vast online community, which describes itself as the Front Page of the Internet, has become one of the web’s most important sites.
Reddit is where you’ll find all of the most popular content being shared online, along with a buzzing discussion amongst users. If there’s something going viral on Twitter or Facebook today, chances are it surfaced on Reddit last week.
Outsource2Us suggests: Using Reddit to gain consumer insight (the community doesn’t welcome intrusive marketing) but it is a goldmine for instant feedback.
One of the new kids on the block, and with the steepest growth curve is TikTok, a video-sharing app popular among the younger demographic (16-24yrs). The app aims to capture the world’s creativity, knowledge, and precious life moments directly from the mobile phone via 15-second videos that users can create and share.
Recently, TikTok dived into advertising and now competes with the big video sharing players, YouTube, Instagram and Facebook with their interest-based target advertising, pixel tracking as well as age, gender, location, network and operating system targeting.
With 5 consecutive quarters as the most downloaded app on the Apple App store, TikTok is definitely the one to watch.
Outsource2Us suggests: Using TikTok to build an online community for your consumers. The way people are consuming social media is changing. It’s becoming less about what you are doing as an individual and more about what you can do as a community.