Social media is an important tool to create brand awareness and customer engagement, however, a lot of businesses are only using these platforms to create an online presence and not making the most of them as a marketing tool to drive new sales and enquiries. With extensive experience in creating and executing social media strategies, Outsource2Us shares our tips for boosting engagement and driving online enquiries.
Geo-targeting allows your business to target a key demographic or audience based on specific locations and suburbs. Facebook also offers some useful additional targeting features to help you target local consumers that have interests similar to what you are offering.
By geo-targeting your social media campaigns, you can reduce your average cost-per-click (CPC) by spending your money in the right place. This allows you to reach your target audience and boost enquires back to your website without the need to constantly grow your budget.
Create Short Video Content
Video ads build engagement quickly. You can form deeper and more authentic connections in a shorter amount of time. In our experience, 10-second videos prove most effective in terms of both ads and general social engagement. Consumers have short attention spans, use those few seconds wisely, make your message visually comprehensive and attention-grabbing.
Post Varying Content
In our experience, we have seen a greater level of engagement from posts that aren’t primarily promotion-based.
Some content that is effective when engaging with users are as follows:
- Animated gifs
- Posting real reviews
- Sharing testimonials as part of a designed tile.
- Responding to and sharing customer comments.
Use Social Media Insights
Social media insights are effective when reviewing what content your audience is and isn’t responding to. Once you identify what your audience engages with the most, you should build your content strategy around that. It is important to consistently track, measure and analyse results from these social media insights.
Use Call to Action Backlinks
A call to action at the end of a social post can be a simple yet effective way to drive traffic back to your website and boost enquiries. It allows you to keep your users engaged while getting them to take the next step in interacting with your business. If you want users to visit your website or look at a certain product you are offering, your call to action is there to tell them to do exactly that.