Keeping Your Brand Identity Consistent Style guides define your brand identity and messaging, keeping your design elements consistent across all platforms and communications. It outlines your brand colours, font, logo size and placement, and the overall tone of your brand. It’s an important tool for marketers, copywriters, graphic designers, and web developers, ensuring that your…
For any organisation, landing pages are often a client’s first point of contact. A stellar landing page is essential in providing a targeted message to your customers and driving conversions. A landing page is the first page of your website that your clients will arrive at after clicking on an ad. They are…
With DIY logo creation services becoming more popular, is there still a place for graphic design when it comes to your business logo? Successful businesses rely on great branding to make their services stand out, and a business logo is possibly the most important branding tool there is. Logo design has long been…
Colour Matters in Branding Whilst colour psychology has often been a topic of debate due to the effect personal experiences and cultural differences have on evoking specific emotions, there is still validity in its ability to give a brand its personality and for creating brand identity.As discussed in our previous blog Selecting the…
These creative tips will help you design the ideal card for your business As technology increases, the humble business card might seem like a relic of times past. But this small piece of marketing collateral remains an essential part of a strong brand. Physically handing over a business card is a great way to…
Following up on our recently published article Childcare marketing: are you ready to outsource?, we are now focusing on each of the seven signs your business is ready to hire an outsourced marketing agency, the first one being that while you do have marketing initiatives in place, you don’t really have a plan. This series is focused on childcare businesses; however, these signs still apply to most SMEs in any industry, such as medical, IT, and property management, for example.
Colour is a constant all-encompassing characteristic of life. Our decisions and emotional responses to every item we look at, every piece of material we wear, every billboard we see down to which flyer we pick up or not, will in some way be based on colour. So what does the colour you choose say about your company? Does it really matter?
Taking the time out to audit your brand, can help the positioning of your company and ensure that you’re sending your audience consistent messages.
Naming or re-naming a business or product can be thrilling or terrifying or both. There’s a lot at stake, from legal ramifications right through to the future sale price of your business.