Brand Style Guides with Pantone Colours

Style Guides – Why are they so Important

Keeping Your Brand Identity Consistent Style guides define your brand identity and messaging, keeping your design elements consistent across all platforms and communications. It outlines your brand colours, font, logo size and placement, and the overall tone of your brand. It’s an important tool for marketers, copywriters, graphic designers, and web developers, ensuring that your…

Signs You Should Outsource Your Marketing: While You Have Marketing Initiatives in Place, You Don’t Really Have a Plan

Following up on our recently published article Childcare marketing: are you ready to outsource?, we are now focusing on each of the seven signs your business is ready to hire an outsourced marketing agency, the first one being that while you do have marketing initiatives in place, you don’t really have a plan. This series is focused on childcare businesses; however, these signs still apply to most SMEs in any industry, such as medical, IT, and property management, for example.