How to Adhere to Different Generations Via Social Media

Outsource2Us shares the importance of using different social media platforms to effectively target each generation.   Social media still remains one of the most effective ways to connect with potential customers, however understanding how each generation uses the individual platforms can be the difference in creating a successful campaign. Outsource2Us shares the importance of using…

Brand Style Guides with Pantone Colours

Style Guides – Why are they so Important

Keeping Your Brand Identity Consistent Style guides define your brand identity and messaging, keeping your design elements consistent across all platforms and communications. It outlines your brand colours, font, logo size and placement, and the overall tone of your brand. It’s an important tool for marketers, copywriters, graphic designers, and web developers, ensuring that your…