Naming or re-naming a business or product can be thrilling or terrifying or both. There’s a lot at stake, from legal ramifications right through to the future sale price of your business.
“Audit”…the very word, when it comes after “tax”, strikes fear into the hearts of most people, but when applied to your company’s brand, it could be just the groundwork you need to enjoy a stellar year.
Constantly researching your client base and target market is one of the most important steps in brand development and lead generation marketing…
Who you are and the impression you make either works for you or it doesn’t. If you are committed to being successful in life, it is worthwhile spending sometime on your personal brand.
Personal branding has much of the same disciplines as business branding.
Start by asking yourself “What do I stand for?”. What is your promise? To yourself, your friends, your colleagues and your family. Or another way of saying it is, what are you committed to? How do you want to be seen in the world. You must determine what your values are? What are your codes of conduct? – Integrity – Family – Honesty – etc.