How to Use Social Media as a Sales Tool

For many businesses, creating social media content is just the latest on their corporate ‘to do’ list, and while some would recognise its importance in building brand awareness, others are discovering how to turn these virtual communities into tangible sales. Greg Moore, Managing Director of Huthwaite Asia-Pacific wrote recently that social media now provides a…

mobile optimisation

Why Your Business’ Website Needs To Be Mobile Optimised

Keep Your Business in the Market as Consumers Go Mobile

Let’s face it: mobile web browsing is more popular than ever. In less than two years, we will access the internet more from our mobile devices than from our desktops. All around us, at any given time, someone is browsing on their Android or iPhone, tablet or any other mobile device connected to the Internet. On public transport, at cafes, in the line at the post office or in the supermarket, we are always connected. This being the case, your business’ website needs to be mobile optimised (only one in five brands currently have mobile optimised sites).