For small businesses search engine optimised blogging is a cost-effective and relatively simple way to drive traffic to your website and help build your audience. Ensuring your blog content is interesting and relevant will help connect and engage your customers with your brand and generate more leads. So what do you blog about? How do you find new ideas, and how do you keep your content interesting?
Making Use of Content Marketing For Your Business In the world of digital marketing, there is a word which both intimidates and tantalises businesses across the globe. Many have a false sense of what the word means, and countless others fail to grasp its scope and gravity. Content. What is content? Content is everything that…
Some business owners believe that digital marketing is a task that can easily be done as an extra item on their daily to-do list. However, it is such a complex subject, and the limited screen space makes it so competitive, that for it to be done well, businesses need to spend quite a bit of time on it. Businesses need to go further than simple having a social media page, a website and some ads in place if they want to outperform their competitors.
Google implemented tighter guidelines for website optimisation and in the grand scheme of things is actually making the web a better place.
Social Media has changed the way in which businesses communicate with their consumers. It’s a valuable tool for building relationships with your customers and improving your brand awareness.