Fonts have the ability to provide someone with a preconception before they even know what a message is communicating. Selecting the right font for your brand will determine whether your customers and potential customers perceive your business as friendly, corporate, creative, elegant, approachable, high-end, etc.
For many businesses, creating social media content is just the latest on their corporate ‘to do’ list, and while some would recognise its importance in building brand awareness, others are discovering how to turn these virtual communities into tangible sales. Greg Moore, Managing Director of Huthwaite Asia-Pacific wrote recently that social media now provides a…
Understanding The Behaviour of Online Shoppers
Online consumer behavior is often described as the study of trends, including the influence of online advertising, consumer willingness to click on links, the prevalence of comparison-shopping, and how this differs from a customer in a physical store.