A media release is a way to inform the media of your news item. It should provide useful information about your company, products, service or event. It isn’t an advertisement so it must not sound like one.
To achieve solid results in PR, ensure you work with a communications consultant who knows how craft material to grab the target person’s attention.
Keep Your Business in the Market as Consumers Go Mobile
Let’s face it: mobile web browsing is more popular than ever. In less than two years, we will access the internet more from our mobile devices than from our desktops. All around us, at any given time, someone is browsing on their Android or iPhone, tablet or any other mobile device connected to the Internet. On public transport, at cafes, in the line at the post office or in the supermarket, we are always connected. This being the case, your business’ website needs to be mobile optimised (only one in five brands currently have mobile optimised sites).