SEO is so much more than appearing in search engine rankings, there are more benefits to this low-cost marketing tactic than meets the eye.
Some business owners believe that digital marketing is a task that can easily be done as an extra item on their daily to-do list. However, it is such a complex subject, and the limited screen space makes it so competitive, that for it to be done well, businesses need to spend quite a bit of time on it. Businesses need to go further than simple having a social media page, a website and some ads in place if they want to outperform their competitors.
In the current digital age, businesses have more ways and places to market themselves and communicate with potential and existing customers. As a small business owner however, deciding on a digital marketing method while on a tight budget and limited resources can be difficult, but it doesn’t have to be!
Google implemented tighter guidelines for website optimisation and in the grand scheme of things is actually making the web a better place.