Style Guides – Why are they so Important
LinkedIn has changed over the last ten years, and Outsource To Us have adapted our strategies to help organisations maximize their online impact!
Since launching in 2003, LinkedIn has quickly become a popular way for employers and professionals to make connections. Now nearly fifteen years on, the business and employment-oriented social networking site has seen a number of new user interfaces and changes that have impacted the way we use LinkedIn.
Some time ago it might have been enough just to have a profile, and many were left without an update for years on end. But in order to truly create connections using LinkedIn, engagement is key. Outsource To Us uses a number of effective strategies to drive engagement and build strong relationships between clients and businesses.
Using LinkedIn to Create Connections
We help our clients to reach out on LinkedIn and create connections. LinkedIn is a very content-centric platform, so we work closely with our clients to develop targeted content to share with their connections. We mix it up with a variety of articles, visuals and industry news, providing content in a tone that shows a true understanding of who we are speaking to. Sharing interesting content is important, because while posts shared on LinkedIn may appear on the home pages of first degree connections, content needs to be re-shared, commented on or liked in order to appear on the home pages of second and third-degree connections.
For this reason, Outsource To Us put together additional and highly relevant content/communication pieces to be sent directly to second and third-degree connections, and often this targeted communication generates interest from these connections enabling further exposure and business leads.
When used correctly, the LinkedIn platform can be an extremely effective marketing tool. Marketing Managers at Outsource To Us can provide you with compelling content to share on your LinkedIn, and implement strategies that will create lasting connections, increase your online reach and generate valuable business leads or networks.
