Outsource To Us helps companies grow their business with social media.
Currently, Instagram is one of the most popular social media apps used by people all over the world. Instagram users ‘like’ 4.2 billion posts a day and 500 million people use stories everyday (Hootsuite). Being able to maximise the potential of and profit from social media is a complex issue when it comes to business. At Outsource To Us, we understand the importance of Instagram and work with our clients to promote their brand via social media. Here are some tips to grow your business via Instagram:
In order to be found by your target audience, it is important that you interact with them. The more you ‘like’ or comment on the posts of your target audience, the more likely they are to follow you and interact with your brand.
Checking to see which of your posts have the most engagement is a great way to plan what to post next. Additionally, looking at your followers and what time they interact allows you to find the best time to post. Paying attention to Instagram users and how they use the app will help your business immensely.
Promote Your Account
Don’t hesitate to share your Instagram handle with customers! If you have other social media accounts, make sure your Instagram is accessible. Add your handle to all of your marketing and encourage customers to follow your account.
Use Instagram Stories
Since the creation of stories in the app, Instagram users are able to interact more with other accounts. According to Hootsuite, 500 million people use stories every day. However, only 50% of businesses on Instagram have produced a story. Using stories to show followers behind-the-scenes media will improve your brand’s image and trustworthiness while creating a new way for follower interaction.
Add a Call-to-Action
When posting, make sure you are including a call-to-action. This is usually a couple of words encouraging your followers to do something specific. This can be anything from ‘liking’ a post to encouraging them to book an appointment.
Instagram is a great digital marketing tool for businesses. If used properly, Instagram can help you reach your target audience and promote your brand. The team at Outsource To Us works with our clients to plan and manage all of their social media needs. If you need support with your social media, contact us today!
Author: Tuesday Hart
Tuesday is our PR and Marketing Manager and specialises in media and communications, content writing, implementing integrated marketing strategies and social media planning.