It’s tempting to jump in and make adjustments as soon as you feel something isn’t right on your new digital ad campaign, especially when there are not enough results yet. However, according to studies from trusted marketing agency Brisbane, it’s crucial to resist this impulse during the learning phase. Here are five compelling reasons to hold off on edits.
Disrupts Data Collection
During the learning phase, platforms like Google Ads and Facebook Ads are gathering data to understand how your audience interacts with your ads. Editing your campaigns interrupts this vital data collection, leading to incomplete information that can skew your overall strategy. By keeping your ads stable, you allow the algorithms to learn effectively that ultimately benefits your performance.
Inconsistent Metrics
When you modify your ads mid-phase, you create inconsistencies in the metrics being reported. Each change introduces new variables, making it challenging to analyse which aspects are working and which aren’t. This inconsistency can mislead your team, whether you’re relying on a marketing agency Brisbane or managing the ads yourself, leading to misguided decisions.
Extended Learning Phase
Every time you edit your ads, you reset the learning phase. This means that what could have been a two-week evaluation period may stretch into several weeks, delaying potential performance improvements. If you want your campaigns to succeed swiftly, allowing the algorithms to fully learn is essential.
Increased Costs
Frequent changes can lead to higher costs. Each edit can prompt your ad spend to increase as the platform works to recalibrate and find the right audience again. This inefficiency can eat into your budget, diminishing your return on investment.
Incorrect Insights
Editing your ads during the learning phase can lead to incorrect insights. With incomplete data and fluctuating metrics, any conclusions drawn may not accurately reflect the effectiveness of your ad strategy. This can result in poor decisions moving forward, costing you both time and money.
While it might be tempting to tweak your digital ads during the learning phase, it’s best to patiently wait. By allowing your campaigns to run their course, you’ll gather the necessary data for informed decision-making.
How Outsource2Us Can help
Make the most of your digital ads with the expert guidance of Outsource2Us. Whether in the learning phase or not, our team understands the nuances of digital marketing ensuring your campaigns are strategically crafted and executed for maximum impact. Let us help you elevate your advertising efforts and drive meaningful engagement with your audience.
Contact us today for tailored solutions that align your digital ad goals to achieve outstanding results.
