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Marketing Strategy
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Strategic Marketing Plans
Crafting a strategic marketing plan is an invaluable tool for your business, answering key questions and providing a clear direction for your tactical plans. A strategic plan is very closely aligned to your business objectives and will clearly outline how to achieve your growth objectives using different marketing tactics.
Our strategic plans include a range of market approaches and platforms. We start with strategy workshop with the management team to understand the company goals, key competitors, the target markets and the positioning of the business.
How we can help you:
1
Clearly defined marketing goals and objectives.
2
Improved understanding of the target audience.
3
Enhanced brand positioning and differentiation.
4
Increased customer engagement through cohesive messaging.
5
Gain a competitive advantage in the market.
A marketing strategy from start to finish
1
Assess your Current Position
First, we will assess your current or potential brand engagement and the environment your brand is operating in or planning to operate in.
2
Understand your Goals and KPIs
Next, we’ll work to understand what the goals are for your business or project, and develop a strategy to get there.
3
Develop the Tools of Engagement
Then we’ll develop or refine the tools of engagement for your business, making sure that there is a strategy for everything.
4
Plug In your Marketing Team
Next, you’ll need a plan that executes the new strategy. We often find companies have spent a fortune on a strategy that sits on the shelf gathering dust, as there simply are not enough hours in the day to make it happen, or no one to do it. We are the plug-in team that can do the hard work for you.
5
Create an Implementation Plan
Marketing communications must be seen as an investment and also be accountable for business KPIs. Everyone thinks they’re a marketing expert, but it is proven results that count.
Your Questions Answered
A marketing strategy is crucial because it provides a roadmap for businesses to effectively reach their target audience, differentiate themselves from competitors, and achieve their marketing goals. It helps in identifying and understanding the needs and preferences of customers, allowing businesses to tailor their marketing efforts accordingly. A well-defined marketing strategy also enables efficient allocation of resources, maximises return on investment (ROI), and ensures consistent messaging across different marketing channels.
The timeline for seeing results from a marketing strategy can vary depending on several factors, including the nature of your business, the competitiveness of the market, the complexity of your marketing initiatives, and your target audience. In general, it’s important to set realistic expectations and understand that marketing efforts typically require time to gain traction and generate measurable results. Some tactics, such as paid advertising, can yield faster results, while others, like content marketing or search engine optimisation, may take longer to show significant impact.
This depends on the size of the plan. Stage one is always having a strategic meeting with management to fully understand the business and what your larger goals are. Then we will go away, do the research and put together the plan. We’ll then send you a draft to review and make any necessary changes. The entire process can take anywhere from two to six weeks.
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Marketing Strategy
Let a Brisbane based Marketing Strategy company develop you an effective marketing strategy and unlock your business’ growth potential.
