Brisbane based marketing agency operating since 2010.
Brisbane based marketing agency operating since 2010.
By GOBO is a prominent Perth-based, family-run business specialising in the manufacture and installation of windows, doors, and shower screens. Renowned for their quality craftsmanship and reliable service, By GOBO has built a solid reputation in the local market.
By GOBO’s initial digital advertising efforts on Google were not meeting their expectations. In particular, they found that their Google Ads campaigns were not delivering the desired volume of leads. Furthermore, the leads they did receive often lacked the quality necessary to translate into lucrative projects for the business. The primary concerns included a low conversion rate and a high cost per lead, which were impacting their overall return on investment.
In response to these challenges, By GOBO sought a solution that could enhance both the quantity and quality of leads through their website. Thus, they approached Outsource2Us, which was tasked with developing and executing an integrated strategy to help By GOBO achieve their goals of increased lead volume and improved lead quality.
Outsource2Us’s approach involved a comprehensive overhaul of By GOBO’s digital advertising campaigns and SEO strategy. This included:
Our process began with a thorough audit of By GOBO’s existing digital advertising and SEO strategies. We assessed their current campaigns, identifying both gaps and opportunities for improvement.
For the digital advertising overhaul, we refined By GOBO’s Google Ads strategy by optimising local keyword targeting and ad copy and adjusting bidding strategies to enhance conversion rates. We also implemented conversion tracking to measure the success of different ads, allowing us to make data-driven adjustments.
We also launched a Facebook ads campaign, where we created engaging ad creatives utilising images of By GOBO’s recent projects to effectively showcase the high quality of their work.
Simultaneously, we recommended and implemented a strategy for enhancing By GOBO’s SEO efforts. We developed and published monthly blog posts addressing common customer pain points and incorporating localised keywords to improve search engine rankings.
On-page SEO was addressed by optimising website content, meta descriptions, and headings. Technical SEO improvements were made to enhance site speed, mobile responsiveness, and resolve any issues affecting search engine indexing.
Since the introduction of our digital advertising and SEO services, By GOBO has significantly increased the amount of quality leads they have received through their website enquiry form. The combination of engaging ad content and relevant blog posts led to higher user engagement, with visitors spending more time on the site, and being successfully encouraged to reach out for quotes.
By harmonising their digital advertising and SEO efforts, By GOBO not only increased their lead volume by 35% in the first 12 months, but also attracted more qualified leads, ultimately enhancing their overall business performance.
Outsource2Us continues to work with By GOBO in managing their digital ads and SEO.
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