SEO or Search Engine Optimisation is the process of affecting the visibility of a website or web page in a search engine’s unpaid results or ‘natural’, ‘organic’ or earned results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
Understand the Importance of SEO for your Business
At Outsource2Us in Brisbane, we have our own in-house specialists to provide quality SEO services. We consider how search engines work, what people search for, and the actual search terms or keywords typed into search engines that are preferred by the target audience. We take these insights and turn them into a content plan tailored for your organisation. Then pitch that content to potential digital partners for back-linking.
What makes the difference is really well-written content, optimised for the search terms you want to be found for. Your content plan and SEO Plan should work cohesively together ensuring the best results. Of course, no strategy works in isolation so a well put together content and optimisation plan works well as part of an overall integrated marketing communication strategy.
According to HubSpot, “most searchers click on the organic results – in fact, over 70% of people click on the organic search results, while only 30% are likely to click on the paid links”. So at Outsource2Us we say that SEO and Google Adwords go hand-in-hand.
Initial Site Audit
Starting with an in-depth assessment of your website, we’ll review your content and site structure, understand your site’s main offers, identify issues and areas for improvement, and plan an appropriate SEO strategy based on our assessment.
We will look into similar sites that are ranking high in search engine results for your target keywords and analyse their SEO strategy to get insights on how your site can be further improved and make it easily visible for your target audience to find you in search.
On-site optimisation is an important factor to get your site to rank in search. Our on-site SEO work focuses on improving your site’s metadata and schema markups, internal linking, content categorisation, user navigation, loading speed, and over-all site architecture.
Monitoring & Reporting
We will monitor your site’s online performance and provide you with monthly reports on your search engine rankings for tracked keywords, site visibility in organic search, and site analytics information, and continually optimise your site based on these information.
Using industry standard tools, we’ll conduct keyword research and analysis to find potential keywords that your site can focus on for optimisation to improve its online search visibility, capture your target audience, and maximise conversions.
Quality content is developed for your site pages, optimised with carefully selected target keywords and best SEO practices to ensure that your site is properly indexed by search engines and be able to capture the right kind of traffic.
We will do a review of your site’s current backlinks to determine links coming from untrustworthy sites and get rid of them. We will then implement a suitable link building strategy to establish trust and authority for your website and business.
Add-On SEO Services
We can also arrange additional SEO services if you would want to optimise your business’s Google My Business listing or your YouTube videos that relate to your website.