Welcome to the Marketing Mix.
Today’s topic: Google My Business Profiles
Google My Business (GMB) is an invaluable tool for businesses seeking to improve local search visibility and connect with customers. By fully optimising your GMB profile, you can significantly increase your chances of appearing in relevant searches and attract more local traffic. Here are 5 ways to optimise your Google My Business Profile for better visibility:
Complete Your Profile Information
Make sure all essential information – business name, address, phone number, website, and business hours – is accurate and up-to-date. Providing complete information helps Google understand your business better, making it more likely to feature you in relevant local search results.
Use High-Quality Images
Uploading high-quality photos of your location, products, and team can make a strong impression on potential customers. Studies show that businesses with photos receive 42% more requests for directions and 35% more clicks through to their websites.
Encourage Customer Reviews
Positive reviews are a powerful factor in local SEO. Respond to reviews and encourage happy customers to leave feedback – it boosts your reputation and helps improve your ranking. Engaging with reviews shows potential clients that you value customer service.
Utilise Google Posts
Keep your audience engaged by using the Google Posts feature to share updates, promotions, and events. Regular posts can enhance your profile’s relevance in search and allow you to showcase what’s happening at your business in real time.
Monitor Insights Regularly
GMB Insights provides data on how customers find your business and engage with your profile. Regularly reviewing these metrics can help you understand what’s working and where to make improvements. Use this data to inform your broader marketing strategy and optimise your profile.
Optimising your Google My Business profile is a straightforward yet powerful way to increase your visibility in local search results. By following these steps, you’ll create a more attractive and accessible profile that draws in local customers.
