Outsource2Us outlines what areas of your marketing efforts you should review as we enter the new financial year.
It’s crucial to audit and refine your marketing strategy regularly to ensure it aligns with your business goals and maximises ROI. A thorough review of key areas can help you identify what’s worked throughout the previous financial year, what hasn’t, and where you can make improvements for the new financial year. As providers of professional marketing services in Brisbane, we explain five key areas that you should review in the new financial year to ensure your marketing efforts are on track.
Analyse Campaign Performance
Understanding the effectiveness of your current marketing campaigns is essential. Review the performance metrics such as click-through rates, conversion rates, and return on investment. Identify which campaigns have delivered the best results and consider scaling those efforts. Conversely, for campaigns that underperformed, analyse the data to understand why and make necessary adjustments to optimise future efforts.
Evaluate Target Audience Engagement
Your marketing efforts should match with your target audience’s needs. Examine engagement metrics across different platforms to see how well your content is performing: is your audience engaging with it? Look at likes, shares, comments, and overall reach. If engagement is low, it might be time to reassess your audience demographics or adjust your messaging and content to better align with their interests and needs. This is where the expertise of a marketing professional specialising in engaging marketing can be helpful.
Review Content Effectiveness
Content is the cornerstone of any marketing strategy. Evaluate the types of content you’ve been producing – blog posts, videos, infographics, etc. – and assess the mix and the performance. Determine which content formats and topics have generated the most engagement and conversions. Create more of this high-performing content and phase out or revamp the less effective pieces.
Assess Marketing Calendar and Timing
Timing can significantly impact the success of your marketing campaigns. Review your marketing calendar to ensure your campaigns are scheduled optimally. Look at past data to identify peak times for audience engagement and adjust your campaign timings accordingly. Ensure your content aligns with key dates and events that are relevant to your audience and business.
Audit Your SEO Efforts
Are you easily found on Google and other search engines? Search engine optimisation, or SEO, is a vital component of your digital marketing strategy. Conduct a thorough audit of your website to ensure it is optimised for relevant keywords, has quality backlinks, and provides a great user experience. Make adjustments as needed to improve visibility and drive more qualified traffic to your site.
Need assistance auditing your marketing efforts for this new financial year? Contact Outsource2Us to discuss how our marketing services in Brisbane can kickstart your marketing efforts and take your business to the next level.
