Why You Should Be Posting Short-Form Video Content
Brisbane marketing agency Outsource2Us explains why you should be adding short-form video content to your social media schedule.
Social media platforms have become the preferred channels for businesses to connect with their customers. On top of this, short-form video content is a powerful tool that is becoming increasingly popular, and you should be leveraging it in your marketing strategy.
The Rise of Short-Form Video
TikTok, Instagram Reels, and YouTube Shorts are among the most-consumed media types on the internet, and they all consist of short, engaging videos. Several factors contribute to these platforms’ success.
- Easy Consumption: Short-form videos are intended to be consumed quickly on mobile devices.
- Relatability: These platforms frequently feature relatable content that appeals to a broad audience.
- Trending Challenges: Viral trends and challenges promote user engagement and sharing.
Benefits of Short-Form Video Content
Increased Engagement
Short-form videos are very engaging. They encourage people to like, comment, and share your content, which can increase its visibility. For example, a recent study discovered that videos on TikTok have an average engagement rate of 17%, which is significantly higher than other types of content.
Improved Reach
Social media algorithms favour content that is likely to engage users. Short-form videos have a higher engagement rate, so they are more likely to appear in users’ feeds, increasing your reach.
Enhanced Brand Awareness
Short-form videos can help you create a strong brand identity. By consistently posting engaging content, you can increase brand recognition and recall. For example, brands like Chipotle and Old Spice have successfully used short-form videos to create memorable campaigns.
Lead Generation
Short-form videos can be a powerful tool for generating leads. By including a clear call to action, you can drive traffic to your website or encourage users to sign up for your email list.
Customer Education
Short-form videos are an excellent way to teach customers about your products or services. You can use tutorials, demos, or explainer videos to convey important information in a concise and engaging manner.
Tips for Creating Effective Short-Form Video Content
- Keep it Short and Sweet: Brevity is essential for creating successful short-form videos. Aim for videos that are 15 to 60 seconds long.
- Use Engaging Visuals: Capturing attention requires high-quality visuals. Make your videos stand out by adding eye-catching graphics, animations, and transitions.
- Add a Call to Action: Explain what you want viewers to do after watching your video. A strong call to action can drive conversions, whether it’s a visit to your website, a channel subscription, or a product purchase.
- Optimise for Sound: Good audio quality is essential for a satisfying viewing experience. Use a high-quality microphone and ensure there is no background noise.
- Use Relevant Hashtags: Hashtags can help your videos gain a larger audience. Use hashtags that are popular on the platform you’re on.
Need help with your social media strategy or marketing efforts in Brisbane?
Outsource2Us, a leading Brisbane marketing agency, can provide expert guidance and support. Contact us today to learn more about our services.
